Purchase tickets for $25 exclusively at all Mills Fleet Farm locations Nov. 1-30. This is an in-store promotion only and the $25 pricing is valid when purchased at a Mills Fleet Farm store.
Tickets are available for purchase either online or via mail. If you are on the mailing list you should have receieved an event booklet on or before Nov. 1. Booklets are available at all Mills Fleet Farm locations. Click here to be added to the mailing list.
- You can purchase tickets online Dec.1 through Jan. 17.
- You can purchase tickets via mail Nov. 1 through Jan.15 by sending the entry form—located on the back inside cover of the booklet—and payment to Brainerd Jaycees, PO Box 523, Brainerd, MN, 56401.
- Tickets purchased online or via email will be mailed to you.
- Tickets purchased online or receieved at the PO Box Jan. 10-15 will be available for pick-up on the ice at the Information Booth.
- Tickets purchased online or via mail are $35 until Jan. 1; tickets purchased online or via mail Jan. 1-21 are $45.
Ticket outlets are another convenient way to purchase your contest tickets. Official Brainerd-area outlets include:
- Mills Fleet Farm - Hwy 371
- S & W Bait and Tackle - 18900 Hwy 371
- Cash Wise Liquor–Brainerd - 513 B St NE
- Cash Wise Liquor–Baxter - 4092 Edgewood Dr
- Holiday–Baxter North - 15052 Dellwood Dr N
- Holiday–Nisswa - 4917 CR 77
- Holiday–Northeast Brainerd - Hwy 25 N
- Chamber of Commerce Welcome Center - Hwy 371 S
- Super America–Baxter - 14963 Edgewood Dr
History & Format
In 1990 the Brainerd Jaycees had a desire to develop a signature project—a project that would rally members, raise money for local charities, and provide avenues for individual growth, personal development, and leadership. It is certain the founders never expected this event would become the world’s largest ice fishing contest and put Brainerd, MN, on the map with a winter event that generates over $1-million in revenue for area businesses and over $200,000 for area charities annually.
The Ice Fishing Extravaganza is held in January (typically the third Saturday of the month) on Gull Lake’s Hole in the Day Bay. It is an ice fishing contest where anglers compete for well over $150,000 in cash and prizes. There are 150 spots on the prize board and the values are distributed throughout the list. Contestants are judged on the weight of their fish only—not the particular species of fish caught or length. All fish are weighed and are time-stamped so in the event of a tie the first fish weighed takes precedence.