History of the Brainerd Jaycees Ice Fishing Extravaganza
The Brainerd Jaycees is a non-profit organization made up of members between the ages of 18 to 40. The mission of the organization is to provide development opportunities that empower young people to create positive change. The organization hosts many events throughout the year and all proceeds raised get donated back to local charities and organizations.
One of the primary events is the Brainerd Jaycees Ice Fishing Extravaganza. The first contest was held in January of 1991. The founders never expected the event would become the world’s largest ice fishing contest and put Brainerd, MN on the map. The winter event generates over $1 million in revenue for area businesses and over $150,000 for area charities annually. Over $3 million has been donated since its inception.